Best Wagering Venue

JUDGING (100% ANONYMOUS SITE INSPECTION)

*ELIGIBLE FOR ENTRY INTO THE AHA NATIONAL AWARDS

OVERVIEW

This category is open to any venue that has a strong focus on racing and sports wagering.

GENERAL CRITERIA

• Décor and design characteristics
• Condition of furniture, fittings and electrical
• Vision accessibility from any seat in the wagering area
• Popularity of wagering area and venue

CUSTOMER ENGAGEMENT

• Tipping competitions
• Punters Clubs (size, frequency, etc)
• Customer loyalty programs for wagering zone
• Utilisation of the wagering zone throughout the week to maximise patronage e.g., other entertainment

MARKETING

• Engaging customer experiences or promotional concepts for major racing & sports events. i.e Melbourne Cup, The Everest, Superbowl, etc, relative to the patronage and location of the venue
• Website – ease of search, use and finding information
• Engagement with locals and community
• Marketing and promotion of racing as a reason to visit the venue, with scalability of space to maximise peak trading periods

SPORTS / RACING ENVIRONMENT

• Focused areas for sports and racing, with commitment to sound and big vision
• Innovative vision, sound and ambience solutions to creating a destination for punters
• Big vision, information services to provide deeper analysis of racing & sports