Best Retail Liquor Outlet

JUDGING (100% ANONYMOUS SITE INSPECTION)

*ELIGIBLE FOR ENTRY INTO THE AHA NATIONAL AWARDS

OVERVIEW

To be eligible to enter this category, entrants must have a drive-in or walk-through bottle shop or, a combination of both.

GENERAL CRITERIA

• External and internal approach of the venue
• Popularity of the establishment
• Design characteristics
• Beverage experience and offerings (presentation, accuracy, appearance, variety, and quality)
• Hygiene and cleanliness

EXPERIENCE CRITERIA

• Professionalism and outstanding customer service
• Staff neat, clean attired and well groomed
• Ambience
• Staff friendliness and knowledge
• Knowledge and implementation of Responsible Serving of Alcohol
• Efficiency of operations throughout the experience

MARKETING CRITERIA

• In-house promotions on offer
• Website – ease of search, use and finding information
• Social Media presence
• Range of promotional products and activities

RETAIL LIQUOR OUTLET CRITERIA

• Ease of entry and exit (car parking, disabled access)
• Condition and overall appearance of the outlet
• Signage
• Design, layout, and presentation of the bottle shop and or drive-in
• Ease of navigation through the bottle shop
• Extensive product range that is relevant to local market (if applicable) i.e., local, interstate, imported, low alcohol, non-alcoholic beverages
• Creative promotional/specials displays
• Promotion of the outlet (marketing and advertising)
• Excellent customer service and staff product knowledge
• Staff presentation and quality of interaction (easily identifiable i.e., uniform or name tag)
• Hygiene and cleanliness of the venue (fridges well stocked, glass clean, labels facing towards front)