Best Social Media Campaign

JUDGING (100% WRITTEN SUBMISSION + OBSERVATION OF MARKETING PLATFORMS)

*ELIGIBLE FOR ENTRY INTO THE AHA NATIONAL AWARDS

OVERVIEW

This category recognises excellence in social media marketing, celebrating venues that have delivered innovative, engaging, and results-driven campaigns across their digital platforms. Judges are looking for creativity, consistency, and measurable impact in how venues connect with their audience and drive engagement within a particular social media campaign.

The written submission should address the essential elements listed here plus the following:

CATEGORY SPECIFIC QUESTIONS

• Clear strategy and planning behind the social media campaign
• Campaign relevance to the size and style of the venue
• Creative and original content that captures attention and drives engagement
• Strong, consistent brand messaging across all platforms
• Effective use of social channels (e.g. Instagram, Facebook, TikTok)
• Evidence of audience growth, engagement, and campaign performance
• Examples of how the campaign drove visitation, bookings, or awareness
• Quality and execution of visual and written content
• Integration with the venue’s broader marketing strategy
• Links to active social media accounts and campaign examples