Best Marketed Hotel

JUDGING (100% WRITTEN SUBMISSION + OBSERVATION OF MARKETING PLATFORMS)

*ELIGIBLE FOR ENTRY INTO THE AHA NATIONAL AWARDS

OVERVIEW

This category recognises excellence in a venue’s overall approach, that deliver strategic, innovative, and effective campaigns across multiple channels. Judges are looking for a well-executed, cohesive marketing strategy that enhances brand presence, drives patronage, and delivers measurable results.

The written submission should address the essential elements listed here plus the following:

CATEGORY SPECIFIC QUESTIONS

  • Effective use of a range of channels (e.g. digital, social, website, PR, partnerships, in-venue promotion)
  • Evidence of innovation, creativity and originality in campaigns
  • Strong and consistent brand messaging
  • Quality and effectiveness of promotional collateral and content
  • Demonstrated impact on visitation, revenue, or brand awareness
  • Evidence of audience engagement and growth over the qualifying period
  • Integration across all marketing channels within a cohesive strategy
  • Links to relevant platforms, campaigns, and supporting examples

Categories

Experience Awards

The following category is judged 25% by written submission WRITTEN SUBMISSION REQUIREMENTS, 25% by interview and 50% by anonymous site inspection. 

The following categories are judged 100% by written submission WRITTEN SUBMISSION REQUIREMENTS. 

Property Awards

The following categories are judged 75% by written submission WRITTEN SUBMISSION REQUIREMENTS and 25% by guided site inspection.

Food Awards

FOOD AWARDS OVERVIEW

People Awards

The following categories are judged 30% by WRITTEN SUBMISSION and 70% by INTERVIEW. 

The following categories are judged 100% by practical interview. 

NOTE: Entries are limited to ONE nomination per venue in each category

Overall Hotel Awards - nominations are not required

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